Startup Compass is a benchmarking tool that allows CEOs to view their own metrics in the context of peer companies. The company’s flagship product, Startup Genome Compass, is a benchmarking tool for entrepreneurs to evaluate their progress against other startups and make informed product and business decisions by utilizing a data-driven feedback loop. It allows users to benchmark KPIs against various internet startups, allocate resources, diagnose problems, align their team, and measure progress. Startup Genome Compass offers features such as dual criteria graphs, trend graphs, alerts, metrics, and more. Startup Compass was founded by Bjoern Lasse Herrmann, Ertan Dogrultan & Max Marmer and is based in San Francisco.